Many of us are thinking about the movies this week. Potential Oscar winners. Past Academy Award recipients. Timeless classics. Maybe even a few awful flicks we just can’t forget.

What happens when we lose a hard drive in one of our own servers?

At CRU®, we want to make sure that the products we produce are safe for customers to use, that they operate well when around other products, and don’t cause issues for other products. To accomplish these goals, we make sure our products comply with various international standards and our compliance process involves product design, electrical and mechanical engineering, testing, and evaluation.

Industrial design is the art of creating products in a way that makes them visually appealing, easier to use, and convey a brand identity. It combines engineering, marketing, and creativity in a way that can lead to products that not only look cool, but that also can provide a better experience for the user.

Stewart Low, Sr. Mechanical Design Engineer at CRU®, led the design efforts for the new CRU ToughTech m3. I asked him about what it was like designing and developing this new product.